In 2010 AGL engaged The Ambassador Card to assist with developing and deploying an everyday lifestyle benefits program to reward and recognise our valued customers. During this time, we have been extremely impressed with the professional service provided & the willingness to work with us to provide a program which offers a comprehensive range of benefits and to tailor the program to meet our organisational objectives.
The AGL Rewards program has been very well received by our customers with many members making significant savings through the program. While primarily used as a retention tool, we have recently leveraged this program in our recent entry in the WA residential gas market and it is proving to be a useful for acquiring new customers. The program has been very useful in allowing us to differentiate our offering in a very competitive market.
I have no hesitation in recommending The Ambassador Card to any organisation who is looking to introduce a lifestyle benefits program to their business.
Product Manager – AGL Rewards
Finance Sector Union
In September 2006 the Finance Sector Union engaged Mr Tony Ingleton, proprietor of the Ambassador Card, to enter a three year contractual arrangement whereby he provided the services of the Ambassador Card product to all existing and new FSU members. The ambassador Card logo was printed on the reverse side of the members’ normal FSU membership card thereby enabling them to use the card to access the benefits of the program at participating outlets.
In addition to the point-of-sale savings available to FSU members upon production of their cards at restaurants, hotels, tourism attractions, entertainment industry offers and other leisure and lifestyle promotions and in addition to their retail buying service called Spendless, Ambassador undertook to promote, supply and fully administer the distribution to our members of Coles Cards and Woolworths Wish Cards at a rate 5% cheaper than that publicly available. A range of other similar cards at popular major brand outlets is also now available.
At all times during our involvement with Mr Ingleton and the Ambassador Card staff, we have found them extremely professional, helpful and enthusiastic in their approach to our relationship and their attitude to our members. They are thorough in their follow-up to enquiries and they readily embrace any suggestions we have put forward to enhance the quality of their product even further. They have displayed a common sense and flexibility approach in prompt resolution of any unexpected questions and issues which have arisen.
For their part, FSU members have embraced the Ambassador product with unbridled enthusiasm. For instance, the statistics for the Coles and Woolworths Cards during the calendar year 2015 alone showed our members spending well in excess of $460,000 or just over $9,000 every week. It is of some considerable satisfaction to us that our members are able to obtain a day-in day-out saving of 5% in addition to all other special offers available on the core life essentials of food, clothing and fuel as well as in a range of other discretionary spending areas.
We are happy to recommend Ambassador to other unions, associations, special interest groups or any broad membership based organisation. I am more than happy to be contacted to provide further information any interested parties may need or to share any further details of our experience.
FSU Member Service Co-ordinator
CWUnion SA & NT
I have had the pleasure of working with Tony Ingleton
over the last ten years whereby we have established a rewards program for all existing and new members of the CWU
provided by The Ambassador Card.
Our members' response is very positive; they appreciate the benefits and utilise the savings. Members who enjoy making the most of these benefits report great savings off supermaket shopping, petrol, cinema tickets and dining.
Being part of this loyalty programme is a very powerful marketing tool for new member acquisition and subsequently invaluable in our member retention. Feedback from our members show on every occasion that this lifestyle and leisure programme is considered by the individual member to be most valuable.
We are very happy to recommend The Ambassador Card
to other unions and associations considering introducing a Rewards Program. It is a programme and system which can be quickly and easily established to reward your staff.