6 Easy Ways to Increase Customer Satisfaction and Engagement

  • 03 Apr, 2023
Are you struggling to keep your customers engaged and satisfied? In today's competitive marketplace, it's more important than ever to provide exceptional customer experiences. Not only does it keep your customers happy and loyal, but it also helps attract new business through word-of-mouth referrals. The good news is that there are easy and effective ways to increase customer satisfaction and engagement. In this article, we'll share six proven strategies that you can implement today to take your customer experience to the next level. 
 
  1. Provide excellent customer service: A study by American Express found that 68% of customers say that "a pleasant representative" is key to their positive service experiences. Make sure you take the time to listen to your customers and address their needs.
  2. Make it easy for customers to engage with your brand. Have a social media presence, update your Google company profile and make it easy for customers to contact you on your businesses' touchpoints. A study by Forrester found that customers who have a "high ease of engagement" with a brand are 94% more likely to consider the brand for future purchases.
  3. Personalise the customer experience. Email is still a useful tool in marketing and personalised messaging can lead to 80% higher open rates and 56% higher click-through rates.
  4. Solicit and respond to customer feedback: According to a study by Zendesk, 90% of customers say that their purchasing decisions are influenced by positive online reviews, while 86% say that they are influenced by negative reviews. So make sure you listen and understand your customer's pain points, address any issues and thank them for their review.
  5. Use social media to engage with customers: Social media can be a powerful tool to connect and interact with your customers. A study by Sprout Social found that customers who receive a response from a brand on social media are 30% more likely to recommend the brand to others.
  6. Offer loyalty program rewards that are relevant and valuable: According to a study by HelloWorld, 73% of customers say that "receiving a relevant reward" is a key factor in their decision to participate in a loyalty program. With over 10,000 benefits and offers Australia-wide, The Ambassador Card offers relevant and useful rewards that have broad appeal. These great rewards are the perfect value-add to accompany a business's products or services.

These 6 easy tips can aid businesses to increase customer satisfaction and engagement, leading to increased loyalty, repeat business, and positive word-of-mouth referrals. And who wouldn't want that?

If you want to have a chat about how a loyalty rewards program can add value to your customers, give us a call on 1300 724 477 or visit the website: The Ambassador Card, for more information.